The value of traditions
Adalù® was born in 2015 from an idea of Valeria, designer and founder of the brand.
The name originates from her two grandmothers, Ada and Luciana, who passed on her love for sewing and made her understand the value of Made in Italy. All with the simplicity and dedication that only a grandmother can have.
Practicing surfing in Italy, Valeria realized a huge gap between women's and men's surf products: women's products lack practicality and sensitivity, almost as if they were designed by men.
This is precisely where she came up with the idea of filling this gap, creating costumes that come to life from the needs of the female universe, with a focus on quality and sustainability.
And this is how Adalù®, from a simple dream, becomes reality: a brand dedicated to adventurous and contemporary women, but at the same time nostalgic and romantic. Women who look to the future strong on the lessons of the past, but aware of themselves and the environment around them.
Adalù and women's enterprise
Adalù® is an all-female enterprise. Valeria Donati creates her small company thanks to the recognition of two calls for proposals awarded by the Lazio Region, the first in 2015 as a fund for female creativity and the second in 2019 for female entrepreneurship.
Thanks to these grants, Adalù® was born, which later consolidated as a start-up for the online sale of products dedicated to women's surfing, entirely Made in Italy and sustainable.
Today the brand is also known abroad, where the quality of Made in Italy is highly appreciated, especially when it comes to surfing costumes, which require more attention in design and planning.
All Adalù® products are designed to ensure maximum quality and comfort in the water, without sacrificing femininity and that typically Italian touch of elegance.
From quick drying to the fit like a second skin, without neglecting style and design: Adalù swimsuits are pleasant to wear and at the same time ecological and sustainable.
This has only been possible thanks to the strong tradition behind the brand and its founder:
"Living in Italy means having many possibilities. Our traditions and roots are not only part of the past but must represent the most solid steps through which to access the future."
Valeria Donati Adalù Creator